The Über Drink can logotype:
Thanks to the handy warning text we won’t be sued for eventual harm done to customers.
The cans are aluminium cylinders like any other energy drink. The reasons behind the name “Über drink” and the obvious misspelling of “more” are there so that gamers and young people will find it funny and like the product more.
Poster concept:
Designed to make people think they are going to glow with energy from drinking Über Drink, with all the lightning and things like that. The black background makes it look fresh and clean. There is also a special Christmas edition planned.
The posters are going to be concentrated around places like subway stations and sports halls as that is where the most people that are likely to buy such a product would see the posters. They will also be placed at particular events where there might be a slight chance of selling a few cans.
Interned poster:
It shows off the Über drink logotype and gives gamers all the information they need; “You won’t sleep!”
As mentioned before Über drink will be found at events where there is a chance of selling, Dream Hack is one of those places.
There is also special Über drink wending machines which will be placed at sports halls and near subways, in stores and so on. The wending machines have the Über drink theme colours and logo, Überdrinks bought from one of our wending machines will be cheaper then from regular machines.
There is also a special internet add for this wending machine offer; “The Über drink dispenser campaign add”
